A seated audience of business professionals filling a darkened conference hall

Powered by Business Expo Center, 17 years of search authority

Host a live Middle Eastern business expo.

Partner with Business Expo Center and bring the Middle Eastern and Arab-American businesses of Los Angeles County, Orange County and the Inland Empire into one room. You bring the standing in the business community and the relationships. We bring the Middle Eastern Expo brand, this website, the marketing, and an always-on virtual expo platform that keeps exhibitors discoverable long after the show closes.

  • 17 years of search authority behind the platform
  • Thousands of businesses already listed
  • Year-round visibility, not one weekend in a hall
The opportunity

Established business communities, no year-round trade presence.

Southern California is home to large, established Middle Eastern and Arab-American business communities, concentrated in Los Angeles County, Orange County and the Inland Empire. The companies in them work across food, grocery, bakery and restaurant supply, import and export and wholesale trade, construction and contracting, automotive, jewelry, healthcare practices and professional services.

Trade across these communities runs heavily on relationships and referral. That is a real commercial strength, and it is also exactly why a searchable year-round trade presence is worth more here than another annual banquet or mixer. A referral network works beautifully right up until the supplier you need sits one step outside it. At that point there is nowhere obvious to look.

Middle Eastern Expo is built the other way around. The live expo is the moment the business community shows up together in one room. The always-on directory behind it is the part that keeps working, so a restaurant group sourcing a distributor in March can still find the companies that exhibited back in October.

The weekend model
  • Visible for two or three days
  • Contacts live in a stack of business cards
  • The value ends when the hall closes
  • Next year, start again from zero
The Middle Eastern Expo model
  • Visible every day of the year
  • Each exhibitor has a filmed profile they own
  • The directory keeps working after the show
  • Next year, you build on what is already there
An empty conference hall of round tables and blank projection screens after an event has finished
The part nobody photographs: Monday morning, after a weekend event.
What you get as a host

Everything except the room. That part is yours.

Running a regional trade expo normally means building a brand, a website, a marketing engine and an exhibitor pipeline before you sell a single booth. Partnering means all of that already exists on day one.

The brand and the website

Middle Eastern Expo is a name that says exactly what the event is, and it scales to a single city, a county, or Southern California as a whole. You get the brand and this site as the front door for your show, so you are not launching from a blank page and a domain nobody has heard of.

The always-on expo platform

Your expo sits on Business Expo Center, a virtual exhibitor directory with 17 years of search authority and thousands of businesses listed. Your exhibitors stay listed in the months between shows, which is when most sourcing and supplier decisions actually get made.

Marketing and filmed profiles

Marketing assets to promote the expo to your region and your member list, plus done-for-you video production. Every exhibitor ends up with a filmed profile explaining what they sell and who they serve, which carries a lot further than a line in a printed program.

A proven seed, claim, grow model

We seed the directory with businesses from your region using public information. Owners claim and complete their listings. The directory then grows with your business community, and the expo gives everyone a reason to show up and claim their spot.

Two people in business shirts shaking hands across a meeting room table

Why we do it this way

Business Expo Center has spent 17 years building search authority and a directory of thousands of businesses. The hardest part of any expo, being findable, is already solved. What a good regional expo still needs is somebody with real standing locally, the kind of relationships that get a room full of owners, buyers and suppliers into the same building on the same day. That is the part we cannot manufacture from an office. So we bring the platform, you bring the room.

Curious about the platform itself? Have a look at Business Expo Center.

How partnering works

Three steps from interested to hosting.

  1. You apply

    Tell us who you are, which part of Southern California you want to serve, and roughly who you can bring into the room. We look at fit and reach, not at how polished your event history is.

  2. We set you up

    We stand your expo up under the Middle Eastern Expo brand, prepare the directory for your region and the businesses in it, and hand over the marketing assets and the exhibitor pipeline.

  3. You host

    You run the show for your exhibitors and your attendees. We run the platform underneath it, and the directory keeps working long after the last booth comes down.

Attendees crowding the concourse between exhibitor stands at a trade show, seen from above

What we need from you

A part of Southern California you already have standing in, and the will to gather it. That is genuinely most of it. The brand, the website, the marketing assets, the video production and the directory are already built and waiting on our side.

Start your application
Rows of racked pallets and packed cartons in a distribution warehouse Stocked produce shelves in a grocery store, filled with crates of vegetables and salad A shop owner taking a card payment at a store counter
For exhibitors and attendees

A booth for a weekend, or a profile that works all year.

Any business that trades with or serves these communities can exhibit. You get a filmed video profile on a directory that ranks year-round, rather than a folding table and a stack of brochures.

The video is produced for you, so there is nothing to write, shoot or edit. Two minutes of you explaining what you sell and who you sell it to does more work than another paragraph of copy, particularly for a wholesaler or a contractor whose business is hard to explain on a card. Buyers searching for what you offer can still find you months after the expo, because your listing does not come down when the hall does.

  • A filmed profile on a directory with 17 years of search authority
  • Listed alongside thousands of other businesses
  • Reachable by buyers every day, not only on show day
List your business

Some communities also run their own edition on the same platform. Lebanese Expo is the first of those, and a business can appear in both: the community edition and this regional one draw on the same directory rather than competing for the same exhibitors.

Looking rather than exhibiting? The trade directory is open to browse at any time over at Business Expo Center.

Who exhibits at a Middle Eastern Expo

  • Food, grocery and bakery Markets, bakeries and specialty grocers, and the distributors who keep them stocked.
  • Restaurant and food service supply Restaurants and caterers, plus the equipment, packaging and ingredient suppliers behind them.
  • Import, export and wholesale Traders, freight and customs agents, and wholesalers moving goods in volume.
  • Construction and contracting General and specialty contractors, trades, materials suppliers and equipment hire.
  • Automotive Dealers, repair and body shops, parts suppliers and fleet services.
  • Jewelry Retail and wholesale jewelers, and the setting, repair and appraisal trades.
  • Healthcare practices Medical, dental and specialist practices, clinics, and the suppliers who serve them.
  • Professional services Accounting, legal, insurance, logistics, marketing and business services firms.
Apply

Apply to host a Middle Eastern Expo.

Tell us about your organization and the part of Southern California you want to put on stage. If it is a fit, we will walk you through the setup.

Middle Eastern Expo is a business-to-business trade event. It connects companies across food and grocery, restaurant supply, import and export and wholesale, construction, automotive, jewelry, healthcare practices and professional services with the buyers and suppliers who work with them. It is open to any business trading with or serving these communities in Southern California. Business Expo Center operates it independently and it is not affiliated with, endorsed by, or connected to any government, consulate, embassy or representative body.

Format

Fields marked * are required. Your details go straight to our partnerships team and are not shared with anyone else.

Questions

Before you apply.

What is Middle Eastern Expo?

Middle Eastern Expo is a ready-made trade expo brand for Middle Eastern and Arab-American business in Southern California. It is powered by Business Expo Center, a virtual exhibitor directory and done-for-you video production platform with 17 years of search authority and thousands of businesses listed. You bring the region and the business relationships and host the live show. We provide the brand, the website, the marketing, and the always-on platform underneath it.

Who can apply to host an expo?

Chambers of commerce, trade associations, business councils, community organizers, sponsors and event organizers. If you can bring a regional business community into one room, you can host. It works for a single city, for a county such as Los Angeles or Orange, or for Southern California as a whole.

Who can exhibit at a Middle Eastern Expo?

Any business that trades with or serves these business communities in Southern California. That includes businesses owned by members of the community, and businesses of any background that sell to, buy from, or supply them. Exhibiting is a commercial decision on commercial terms. There is no membership requirement and no affiliation of any kind is asked for or checked.

How does this relate to Lebanese Expo and other community editions?

Some communities run their own edition on the same platform, and Lebanese Expo is the first of those. They are not competitors to this one. A community edition serves one community closely, while Middle Eastern Expo covers the region as a whole, and both run on the same Business Expo Center directory underneath. A business can appear in both, and an exhibitor listed through either is discoverable through the same year-round search.

How is this different from a normal trade show?

A trade show gives you a weekend. When it ends, the exhibitors go back to being hard to find and the brochures go in the recycling. The always-on directory keeps businesses listed and reachable year-round, which is much closer to what an exhibitor is actually paying for when they buy a booth. A buyer sourcing a supplier in March needs it as much as one sourcing in October.

Still weighing it up? Send an application and we will talk it through, or list your business if you would rather exhibit than host.